Evaluation of incredible India in UK market Essay

Like any other trade sector, evaluation of a brand in a specific market depends heavily on the data collected in some specific segments, and in here they are: A. Quality of infrastructure, i. e. , issues involved amenities like transport, water, rail and road links, boarding and lodging, etc. B. Travel behavior, i. e. , estimate about the appetites of the travellers. C. Effectiveness of communication: This area is self-explicit. D. Quality of product, i. e., quality and quantity of tourist sites, where quality should be interpreted as the magnitude of significance of a site in terms heritage, beauty, adventure, unique natural phenomenon, therapeutic or spiritual angles. Detailed and authenticated data on the state of these segments would be instrumental in determining the exact standing of this campaign in a specific market. For that matter this study uses the information furnished in the Report on Evaluation Study in Selected Overseas Markets (2007) created by The Gallup Organization for Market Research Division, Ministry of Tourism, and Government of India. A. Infrastructure: While the Gallup Study observes the overall growth in the infrastructure Industry is encouraging for tourism in the future, it furnishes terribly disappointing information in the next page, where it compares the state of India’s aviation industry to that of China and informs that India has 15 million seats (as on September 2006) as against 140 million seats in China (p. 13). However, the report churns out good news after a few pages by mentioning about the awards won by Incredible India campaign and the survey results that consider India amongst the top five favourite destinations (p. 17). B. Travel Behaviour: Only 32% people of United Kingdom are aware of Indian Tourism Offices, though India and UK has a direct relationship for around 300 years. The Gallup Report (p. 45) observes that the past travel record of UK citizens(46%) were only next to Australia (51%), while the current survey shows that American tourists (799, 062) have pushed the British tourists (796,191) behind them (Incredible, 2008). Gallup Report observes that in terms of future behaviour, UK shows only 5% growth rate (p. 50). Now tallying this observation with the state of communication with UK would provide the clue why the future of growth of Indian tourism in UK looks so dismal. C. Effectiveness of communication: The chart below highlights the state of communication between India and other major countries/continents in terms of travel arrangements. Booking for Travel Arrangement (% Yes) CANADA USA UK EUROPE MIDDLE EAST S. KOREA JAPAN AUS RECENT TRAVELLERS Through Phone 54 46 16 9 7 8 23 17 10 Through Internet 44 69 46 46 7 24 60 39 22. Through Travel Agents 89 63 56 60 45 76 83 74 68 In Person 76 44 18 34 72 15 33 43 15 Others 12 10 11 6 – 11 – 5 2 Gallup Report: P. 55 The above table shows that communication with UK is below expectation, if one considers the legacy of 300-year close communication between India and UK. D. Quality of product: From the perspective of the history of Indo-British relationship of over 300 years, elements like cultural heritage (colonial times) or deserves a place in the choice of the British travellers, but the survey (below) does not even include that. (%) CANADA USA UK EUROPE MIDDLE EAST S. KOREA JAPAN AUS RECENT TRAVELLERS Adventure Sports 14 18 5 18 17 13 15 12 2 Eco-tourism 54 56 35 44 65 27 25 34 16 Shopping 51 46 44 33 87 15 27 54 38 Sight-seeing 98 99 79 88 89 79 94 93 87 Pilgrimages 27 20 8 21 2 35 10 23 7 Visiting friends / relatives 35 25 23 12 8 – 6 19 17 Medical treatment 9 13 13 10 38 8 6 4 1 Cultural Events 61 75 31 67 22 52 46 67 – Others 34 52 14 44 4 – 8 17 2 Business purposes – 4 3 11 – – – – 26 Adapted from Gallup Study: P.57. Here also it is seen that UK is lagging behind USA and Japan, in spite of their close contact with India for more than three centuries. Another notable factor is that there is not much response in the medical tourism sector, though thee is a recent surge in Medical Tourism in India due to reasons like state-of-the-art medical facilities at far cheaper rates and high medical insurance cost in UK. A brief analysis of the online campaign of Incredible India would corroborate that too. III. 1. Analysis of online campaign: 1. Statement of Purpose (â€Å"About Us† page): While it boasts about its network of 20 offices within India and 13 offices abroad, it fails to mention about its central policy. 2. Topics covered: It contains three major topic domains distributed under heads like Trip Planner, Experience India and Holiday Ideas, where the first one deals with trip arrangements, second attempts to brief India thematically and the third one provides ideas about tourist activities. None of them contains any clue to the prospective medical tourists. Omission of this important issue looks is even more surprising, as the Tourism Department of India itself has launched a medical tourism campaign separately, where it clearly expresses its views like medical tourism or health tourism in India is fast gaining grounds and tries to gain competitive advantage by citing examples of quality infrastructure and cheap costs as against skyrocketing healthcare costs in the country like UK. It even goes on describing at length about the availability of various types of medical treatments and other facilities (Why India, 2007). 3. Apart from that, this campaign hasn’t properly tapped the potential of ancient Indian techniques of well being and healing, like Yoga, Vaastu Shastra, or other spiritual practices, which are now integral part of the global New Age movement along with their Buddhist or Mongoloid counterparts like Feng-Shui, Tai-chi, etc. These facts are already known in the medical fraternity of UK, as it is evident from the various other news like UK doctor setting shop in Goa for medical tourists due to the rising flow of medical tourists in India (UK Indian, 2007), or the news that health tourism in India have flourished to a huge extent, as the Indian hospitals currently estimated to deal with 150,000 foreigners each year (India’s rise, 2007). Yet, Incredible India, the flagship project of positioning Brand India continues to neglect this huge and constantly increasing segment of tourism. In other words, it can be said that the impact of campaign like Incredible India on UK doesn’t prove to be effective as it was expected to be. The above data facilitates the introduction of SWOT analysis on Incredible India Campaign from the perspective of UK market.

Dont Kill the Rooster Essay Example | Topics and Well Written Essays - 1000 words

Dont Kill the Rooster - Essay Example The story gives an overview of two generations that have conflicting interests. The society expectations are kept under the test as the conversation between Sedaris and his brother. The writer uses a family set up to develop his comedy. Most people may consider his work as offensive due to the nature of language being used. The abusive words may limit the number of audiences willing to listen to the joke. It describes the manner in which a single vocabulary may mean differently across the age. The manner of presentation by the author may call for viewer discretion. On the other hand, those who are familiar with the terms may find the work funny taking less offense from the entire work. Nature provides room for divided opinions. A decision is made at different levels. The laughter that will be experienced after reading the piece may indicate the levels of acceptance. The target audience expects a unique characteristic of what the piece being presented with the delivery of the work bei ng left for them to judge whether it meets the desired standards. The offensive part of the comedy may be a temporary aspect as many may choose to adapt to the comedy. The title of the comedy makes the story to be comic. The title is ironic in nature hence the funny aspect appears in the title. The expectation of the reader may be lowered while reading the entire story where the structure changes to give room for a more complex approach the author. The storyline provides the writer to read along with his thought but differences may occur when a reader consider words used by his brother to be offensive. The writer’s choice to use offensive words is acceptable. Shannon describes the class of comedy to insult humor. The tool according to him plays part in gaining a larger number of audiences.

Read the powerpoint, then answer the question Assignment

Read the powerpoint, then answer the question - Assignment Example Due to this perception, negotiators do not prepare hard to gain a larger reward or benefit. 8. Various problems can occur while determining the target, including cultural problems which may result as a negotiators failure to identify the background of the target negotiators, failure of the negotiator to respect the other party’s interest and recognizing their BATNA (Thompson 17). 9. Target point is the actual party with which negotiations are taking place and reservation point is the reserved party who negotiators might approach as a result of negotiations with the target point. Both points should not be confused as target point has better benefits to offer. 10. Different issues in a negotiation should be treated separately as managing single issue is much easier than managing the whole. Secondly, there may be issues on which the negotiator might have to compromise and in certain issues; the negotiator might be able to win completely. 11. It is essential to perform a self, situation and counterparty assessment in order to identify one’s own and counter party’s strengths and weaknesses as well as the environment in which negotiations are taking place. These strengths and weaknesses will help a negotiator take advantage of the counterparty and change their techniques with the environment. Several questions pertaining to the situation need to be asked including, the importance, form, time as well as cost and benefits of the negotiation. 12. Pressure of limited time may not allow the negotiator to be well prepared and plan properly before negotiations. Time related costs at times may be too high for both the negotiation parties. Due to this one party may be in a hurry and other party can take advantage. 13. Bargaining zone is the situation or the bargaining area where both the buyer’s and seller’s range overlap each other. Positive bargaining zone can result in a win-win situation for both, while negative bargaining zone can result

Personal Development Portfolio Essay Example | Topics and Well Written Essays - 2000 words

Personal Development Portfolio - Essay Example Under the broad topic of organizational change, a presentation was assigned to each group. The presentation discussed the issues of internal and external changes and their influence on organizational change. Our group firstly distributed the work among them and started at an early phase in order to ensure work quality (Anglia Ruskin University, 2013). The major task during the entire preparation of presentation was a collection of the appropriate literature review. In general, the presentation was based on a collection of past evidence in numerous industries, which resulted in organizational change. The first analysis was made on the packaging industry across South East Asia. The market of an aluminum can is extremely competitive and hence, firms operating in this industry, such as Westcan Aluminium, have to keep their prices low as the threat is from both branded and unbranded local firms (Ridgman, 1996). During initial stages of the literature review process, various difficulties arise. A major difficulty was in term of sourcing statistical data for the required industries. PET (Polyethylene Terephthalate) is a small fragment of the packaging industry. Consequently, it was difficult to find appropriate information on its usage, share among different firms as well as a total number of unidentified or local companies selling the material (Cameron and Mitchell, 1993). The next problem occurred in terms of group management. I realized that some of the team members were less participative compared to others. As such, issues and conflicts began to arise between group members. However, I was able to clear the misunderstandings by assigning each member with the particular task with a fixed deadline. As I took on the most difficult task, I was applauded and immediately positioned as the leader of the group. The next issue that occurred was that of assigning parts during the presentation speec h. Conflicts of interest occurred as two or more members wanted to present on similar topics (Ghaye, 2000).

Project Management Essay Example | Topics and Well Written Essays - 3000 words - 2

Project Management - Essay Example They can be defined as groups or individuals having interest in the project and that interest can be good or bad influence the results of the project Pinto (2010) . In that case stakeholder analysis can be used to identify and resolve some of the conflicts that arise while introducing any new project. This analysis is used to make strategies to make the stakeholders’ impact positive on the project. Some stake holders can have varying impacts on projects ranging from drastic impact to little impact. For example Pinto (2010), gives an example by explaining that government can strictly limit the sales of any tobacco project by implementing different rules and regulations while on the other hand a software development company may not face that strict rules and regulations by the same stakeholder. Every stakeholder has own demand which may be in conflict with other stakeholder’s demand and the conflict of demands may prove to be challenging for the project manager (Kuenkel et al, 2011). For example, a team of any project working to repair a new software across organization can go for many revisions to check the satisfaction of their customers and in doing so may make other stakeholders uneasy by rescheduling the deadline again and again that might be a challenge for the project manager. In these cases, the project manager needs to balance the demands of all the stakeholders by maintaining supportive relationship among all the stakeholders. There are two types of stakeholders i.e. internal stakeholders such as top management, accountant, project team members and other functional managers. External stakeholders such as clients, competitors, suppliers, environmental, political and other invervenor groups (Pryke, 2006). Internal stakeholders are important in a stakeholder analysis and usually they affect the project positively because in most cases the internal stakeholders want the project to be successfully completed (Poonia, 2010). External

Disabilities Essay Example | Topics and Well Written Essays - 750 words

Disabilities - Essay Example It simply means we are calling ourselves " abled". The Smith College Office of Student Affairs issued a pamphlet that defines "ableism" as "oppression of the differently abled, by the temporarily abled." The term "differently abled" was "created to underline the concept that differently abled individuals are just that, not less or inferior in any way..." "Ageism," according to the pamphlet, is "[o] oppression of the young and old, by young adults and the middle-aged, in the belief that others are 'incapable' or unable to take care of themselves." Disability should be perceived as an aspect of human diversity and not as an "abnormality". Terms like" differently abled" not only aim at being politically correct but also serve to remove physical and attitudinal barriers in various aspects of life. Literature and media has forever used words terms describing differently abled peolple that have negative, de-personalizing connotations and reinforce the stigma of these people and promote the idea of summing up a persons identity with a disability that he/she has. The sense of superiority and the illusion of power in us stems from our inflated egos because we take our lives and our living for granted. The "what -if-I was -one -of -them" factor never crosses our mind. We fail to realize that our bodies are not an everlasting bunch of tissues. Each cell in our bodies has a fixed life span and if the cell dies before we do, it results in disability. The condition of wellness we presently enjoy is not permanent but just a passing phase. We are al "temporary abled bodies" which means if we are lucky enough to live long enough , each one of us will come to face with a disability which is an inevitable part of ageing and degenerative process provided we don't meet with an accident or illness before that! Disability is an integral part of human existence and the only difference lies in the number of "disabled years" that we live. For some it might be their entire lifetime and for others it might be just the last few days of their existence. Indeed, m ost of us will experience disability in ourselves or in someone close to us at some point in our lives and we too will have to reach out to others - to family, friends, neighbors, strangers and even the government for a helping hand. We must understand that our distance from disability closes every second we live. This may sound as a morose and debilitating statement and very pessimistic too but that should not stop us from living our lives and fulfilling our dreams in anticipation of a life of chronic pain ahead! If we find it difficult to expand our definition of "normal" so much so that it accommodates what we call "disabled", I think it makes more sense to call ourselves" temporarily abled". This would place every human being on an equal platform with no obstacle to the right to fully participate in the society. It would also broaden the general perspective regarding "norms" which we have established for a normal, healthy and fulfilling existence. Research has shown that approximately 3% of all children born globally will be uniquely different - born to this world challenged in extraordinary ways. Also, one out of five adults between the ages of 45 and 65 will experience some form of disability for an extended period, and that 43 % of those over age 65 will

The Man I Killed Essay Example for Free

The Man I Killed Essay â€Å"The Man I Killed† the author Tim O Brien is the character in the story but the story does not use first person. This is because the story is not revolved around him but revolved on the man he has just killed in the Vietnam war. The character in this story focuses on the dead mans physicality and the story he has fabricated for him. The character in this story seems to be in shock because he does not speak or stop looking at the dead soldier, â€Å"Kiowa shook his head. There was some silence before he said, â€Å"Stop staring Talk to me† (p. 797-798) In the story â€Å"The Lives of the Dead†, the narrator is Tim O Brien who tells the story of his first love who happens to be his first death. This story is in first person and he describes how he keeps those he has known alive by telling stories about them, â€Å"When I write about her now, three decades later, its tempting to dismiss it as a crush, an infatuation of childhood, but I know for a fact that what we felt for each other was as deep and rich as love can ever get. † Tim also describes his experiences in the war, â€Å"I remember the smell of burnt straw; I remember broken fences and torn-up trees and heaps of stone and brick and pottery. † (p. 799) The repetition of dialogue in â€Å"The Man I Killed† gives the readers a sense of truth in the story and imagery of what the dead man looked like for the character. As the character repeats over and over again what the man looked like and what his life was like before the war, it gives the readers a sense of the psychological affects the war had on men. Using these techniques of imager and dialogue repetition in this story allowed me to get a deeper feeling of what shock and guilt felt like for these men. Although the reader may not have intended for me to feel these emotions this is what I felt during the reading. It allowed me to understand how the character consoled himself and also punished himself. For me if I imagined the youngs mans life before the war and I took that away, I would consider this as a form of punishment. Imagery is very detailed in both stories because one of them describes the man he has just killed, â€Å"His jaw was in his throat, his upper lip and teeth were gone, his one eye was shut, his other eye was a star-shaped hole † (p. 795) and the soldiers fabricated life story, â€Å"He had been born, maybe, in 1946 in the village of My Khe near the central coastline of Quan Ngai Province, where his parents farmed † (p. 795) In the other story he describes his first live, her death  at age 9, and his experiences in the war especially with death, â€Å"The place was deserted-no people, no animals- and the only confirmed kill was an old man who lay face up-near a pigpen at the center of the village. † (p. 799) The imagery of the people he has lost and his experiences with them allow the readers to get a feeling of how many people the narrator has lost or has seen died. We are allowed to get a feeling about death and the certain ways those around him coped with it and how he did too. In the story â€Å"The Man I Killed† the character copes with his first kill in war by providing him with a story. He gives the young man a story which in turn gives him symbolically life. His life becomes to have meaning and he is no longer thought as a dead man but a person who had dreams, a wife, and longing to be far away from war, â€Å"He had no stomach for violence. He loved mathematics And as he waited, in his final year at the university, he fell in love with a classmate, a girl of seventeen The use of Linda in the war story, â€Å"The Lives of the Dead† is to show his readers how he coped with his fisrt death who happened to be his first love. Linda, a girl at the age of 9 died from a brain tumor which devastates Tim O Brien who than begins to dream about her at night which provides him comfort knowing that in his dreams she still lived. This is how Brien coped with the deaths he experienced in war, â€Å"But ths too is true: stories can save us. Theyre all dead. But in a story, which is kind of dreaming, the dead sometimes smile and sit uo and return to the world. † (p. 799) The author story tells, metafiction, to keep those that have lost their lives from truly dying. Through the form of story he keeps them living and although these are stories of fiction, to the author it is preserving their lives. In the story â€Å"The Man I killed† he preserves the fallen soldier by inventing a fictitious life for him. For Linda and his fellow comrades he gives them stories too. â€Å"But in a story I can steal her soul. I can revive, at least briefly, that which is absolute and unchanging. Its not the surface that matters, its the identity that lives inside. † Just as he imagines them and dreams of them, his stories become their new lives where they continue to live on. He knows if he continues to create these stories, they will never die and through this we can see the power of storytelling. â€Å"and sometimes I can even see Timmy skating with Linda under the yellow floodlights. Im young and happy. Ill never die. †